MWB Wins 19 ADDY Awards After Unprecedented 2020
MWB (Maris, West and Baker), a creative company and Visit Jackson’s agency-of-record, figuratively “cleaned up” at the 2020 American Advertising Awards presented by AAF Jackson with client work for Visit Jackson garnering the lion’s share of the honors.
The company took home 19 “Addy” Awards — four gold, nine silver, two Best of Show, and the Mosaic Award.
MWB won Best of Show Overall for the Discover JXN campaign, Best of Show Digital for the City with Soul Strong video, and the Mosaic Award for JXN Free Locals campaign, all work for Visit Jackson. You can view these campaigns at MWB.com.
Marc Leffler, MWB Partner/Creative Director, won Addys for Creative Director of the Year and Copywriter of the Year. Melanie Appel, MWB Graphic Designer, won her first Addy as Graphic Designer of the Year.
As part of Mississippi’s tourism recovery efforts following the COVID-19 pandemic, MWB produced destination marketing campaigns for Mississippi tourism and local destination marketing organizations (DMOs) around the state, demonstrating how Mississippi locales and attractions safely reopened. In addition to Visit Jackson, partner client winners included Visit Mississippi, Visit Grenada, and a campaign for the Mississippi Lottery Corporation.
“We are so proud of our creative talent at MWB,” said Tim Mask, CEO and President of MWB. “Even given the challenges that 2020 threw at us (with the COVID-19 pandemic), our team more than rose to the occasion, delivering first-class campaigns.
Mask credits the agency’s partner clients, working together to steer the direction of the winning campaigns.
“We would also be remiss if we didn’t give credit to them,” he added. “We are blessed to work closely with our clients in a real and honest collaborative manner. Those kinds of strong relationships inevitably result in powerful work.”
The breakdown of additional awards:
- Discover JXN TV
- Discover JXN “Family”
- Discover JXN “Food”
- Visit Grenada Interactive
- Visit MS “Welcome Back” TV
- Discover JXN “Civil Rights”
- Discover JXN “Wanderlust”
- Free Locals Interactive
- Free Locals Feed Your Soul
- MS Lottery Lucky Buck Intro
- MS Lottery Extra Buck
- MS Lottery Lucky Buck Campaign
- City with Soul Strong Video
AAF Jackson is central Mississippi’s only chapter of the American Advertising Federation, one of two Mississippi chapters in the AAF’s 7th District. The American Advertising Federation protects and promotes the well-being of advertising.
Founded in 1970 and headquartered in Jackson, Mississippi, MWB is a creative company focused on positive impact brands through storytelling and customized creative solutions.