Visit Jackson Receives Distinguished Accreditation
Visit Jackson has fulfilled the rigorous reaccreditation requirements to remain “DMAP” certified, a four-year accreditation that positions the destination organization as a valued and respected organization within its community and increases its credibility among stakeholders.
Joining an elite group of just over 200 destination marketing organizations (DMOs) around the world, the board of directors for the Destination Marketing Accreditation Program voted unanimously to approve the application for Mississippi’s capital city.
“We are honored that Visit Jackson’s practices continue to be recognized as quality performance standards and industry best practices,” said Rickey Thigpen, President and CEO of Visit Jackson. “And we are excited that our reaccreditation process results not only noted that our DMO met the evaluated criteria, but in some cases, exceeded requirements associated with the Destination Marketing Accreditation Program.”
Visit Jackson first received the DMAP seal in 2012 and was the first accredited DMO in Mississippi. The organization has since applied and obtained accreditation every four years thereafter. The accreditation requires a destination organization to successfully meet various mandatory and voluntary standards that span over several performance areas, including marketing, sales, communications, destination development, finance, human resources and research.
The globally recognized DMAP seal serves as a visible industry distinction that defines quality and performance standards in destination marketing and its commitment to industry excellence and a desire to exceed the industry standard for performance and accountability of destination organizations worldwide.
“We are pleased to have these organizations join our distinguished group of DMAP organizations,” said Don Welsh, president and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations, and I look forward to welcoming them to the DMAP community.”
For more information about DMAP, visit destinationsinternational.org.
About Visit Jackson
Visit Jackson is the official destination leadership organization for the city of Jackson. The bureau serves Jackson by positively impacting the city’s economy through recruitment and procurement of meetings and tourism activities.
Created in 1983, Visit Jackson acts as a quasi-independent government agency reauthorized by the state legislature and governed by an independently appointed board of directors with members representing the hotel, restaurant, attraction, art, and education sectors.
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